The early years of a child’s life are a crucial and unique opportunity in their development.

As parents, whanau and caregivers, we have the power to make a difference.

We can all set the stage for a child’s lifelong health and intellectual development during this time of enormous potential.

“It’s not about genes, or alphabets, or numbers or colours, it’s about love and interaction. The more love and interaction a baby experiences in the early years, the more developed their brain will be. So it’s love that grows brains.” Nathan Wallis

What is Love Grows Brains about?

The Wright Family Foundation created the Love Grows Brains campaign to inspire New Zealand families.

A series of 20 clips feature real families and are designed as public messages to show the critical importance of talking, reading, singing and interacting with babies and young children.

The clips shows ‘magic moments’ between parent and child. Experts in child development also donated their time to appear in the clips.

“Just spend time with your babies. Talk to your babies. Interact with your babies. Play with your babies. Do all of those special things with your babies. The housework can wait! But spending time with your baby will develop your baby’s brain. And then we have a lovely, secure child growing up with good self-control, good self-regulation, that grows up to be a super competent person who, in turn, parents well themselves.” Gaye Tyler-Merrick